2015 LAAS - The Lotus US presence is on life support - Exige S photos
Anyone remember when the future was bright over at Lotus Cars? Allow us to jog your memory. It was way back in 2010 when Lotus was showing off a bunch of concepts including a 2013 Esprit. Lotus had an awesome presence at car shows and was generating huge buzz with their upcoming lineup.
It all fizzled out as you may have noticed there was no Esprit built for 2013. The other four concept cars they debuted in 2010 named the Elan, Eterne, Elite, and Elise also amounted to nothing more than wishful thinking.
Lotus did end up producing a new Exige a variant of you see below except they do not sell it in the USA for street use. All they sell is the Evora which pretty much was supposed to be a stopgap car until they launched the new Esprit among others.
Lotus did not even have their own booth but a dealer brought this Exige to the LA Auto Show. Their presence is almost non-existent. It is a shame as they produce cars for enthusiasts.
With Lotus not being able to even sell their full offering worldwide it is fair to wonder if at least in the US their best days are behind them and if they even have a future in this market.
#LAAS2015
